How Do Leading Brands Choose Between Building an In House Team and Hiring an Agency?
Growing companies eventually face an important decision. Should they build an internal video team, or partner with an established branded content production agency? Understanding the tradeoffs helps businesses make a decision that truly fits their needs and budget.
This decision affects far more than cost alone. It impacts creative quality, flexibility, and long term scalability across every type of content a business might need.
What Are the Real Costs of Building an In House Team?
An internal video team requires ongoing salaries, equipment investment, software licensing, and continuous training to keep pace with evolving production standards. For many mid sized businesses, this overhead becomes difficult to justify unless video needs are extremely frequent and predictable.
A Pittsburgh based studio, recognized at the 47th Annual Telly Awards as only the second company ever named Production Company of the Year, offers an alternative model entirely, scaling from a small agile crew to a full production team depending on each specific project, without the fixed overhead of a permanent internal department.
What Advantages Does an Agency Partnership Offer?
Access to experienced, award recognized creative talent
Flexible scaling based on actual project needs
No ongoing overhead between projects
Exposure to diverse industry experience and perspective
How Does This Decision Apply to Employee Training Video Production?
The same logic applies directly to Employee Training Video Production. Rather than hiring dedicated internal staff solely for training content, businesses can access the same professional quality through an agency partnership, only investing when training needs actually arise.
This approach proves especially valuable for organizations without constant, ongoing production needs throughout the year.
What Factors Should Influence This Decision?
Businesses should consider:
How frequently video content is genuinely needed
Whether creative talent needs vary significantly by project
Budget flexibility between predictable salaries and project based costs
Access to specialized skills like drone footage or motion graphics
Why Do Many Mid to Large Companies Choose Agency Partnerships?
Organizations across Ohio, West Virginia, and New York often find agency partnerships more practical, particularly when video needs span multiple categories, from branded commercials to internal training content, without justifying a full internal department.
Final Thoughts
Choosing between an in house team and an agency ultimately depends on frequency, budget, and flexibility needs. For many growing businesses, partnering with an experienced branded content production agency capable of handling everything from commercials to employee training video production offers the most practical and scalable solution.
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